![]() ![]() Most BMW customers appreciate the service of run-flats and they leave it alone.” Guerrero says run-flat tires are a good fit for what he calls the BMW experience. But the take rates for those non-run-flats are very small. Especially in our most popular sizes there’s a requirement that it has to have a run-flat, and a non-run-flat with a spare. “All cars, all platforms, all series have a run-flat slot and they’re typically standard. Otherwise, Guerrero says run-flat tires rule. “But those are the minority of our sales. As for the BMW M, those drivers are looking for performance on the track, and they instead opt for more performance-driven tires. On the BMW i the heavier weight of run-flat tires reduces the vehicle’s range, and the company doesn’t yet have large enough batteries to offset the drag from that weight, Guerrero says. The only exceptions are the automaker’s electric vehicle line, the BMW i, and its motorsport line, the BMW M. “We feel strongly that the run-flat solution for many of our drivers makes sense.”Īnd that’s why run-flat tires are the standard on nearly every BMW vehicle sold in America. and really taking on the challenges of the misconceptions in the industry about why certain people would prefer non-run-flats versus run-flats,” says Jose Guerrero, product manager for BMW i, BMW M, BMW Individual, and BMW Alpina. “We’re at the forefront of bringing this in the U.S. The German luxury brand has been a leader in the use of run-flat tires. Still, that relatively tiny segment of new car sales is a driver for an entire category of tire technology: run-flat tires. Halfway through 2016 BMW sales amounted to not quite 2% market share with a little more than 153,000 vehicles sold, according to statistics compiled by Good Car Bad Car. BMWs are far from the best-selling vehicles in the U.S.
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