When developing each project’s environment and characters, we often needed to adapt to fluctuating economic conditions. Each one includes personal touches to reflect the city that it resides in. In order to give the wolves more texture, durability and dimension, we switched to a form of concrete made by our artificial rockwork crew. The giant wolf sculptures were originally created with hard-coat foam, but as time progressed, we knew we could make them even more lifelike and durable. We are always evolving our craft and working to improve upon past designs. Our goal was to bring to life their vision of creating a fun and entertaining family environment. Together, we pushed creative boundaries with imaginative stories, engaging songs, and fantastic characters. For the floor show, we worked with a Hollywood producer (to compose the music, lyrics, and script) and LifeFormations (to bring animatronic movement to the characters). In order to develop the brand overlay, we sat down with the Great Wolf Lodge team to listen, brainstorm, and sketch out ideas. Inside, we designed and built rock waterfalls, treehouse water forts, and animated characters. Outside, we carved the two iconic wolf statues. In this role, we’ve designed and executed immersive brand experiences and thematic elements throughout the park, including the Great Clock Tower, which comes to life three times daily and entertains guests with animation and song. Over the last twenty years, Weber Group has worked as the theming consultant on 15 Great Wolf Lodge resorts and indoor water parks.
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